Welcome to my blog everyone ! My name is Intissar , you can find here a selection of PR campaigns and commercials for and from the Arab world , and the perspective of a 22 years old PR student on them!! I have been inspired to write about this topic after the reading of Kandari and Gaither's paper "Arabs, the West and PR". Feel free to comment and share your views! I hope you will enjoy the journey !
Showing posts with label islam. Show all posts
Showing posts with label islam. Show all posts

Friday, 9 November 2012

She is like me

Today I would like to write about a very strong and coureageous girl : Malala Yousafzai.

Malala is a 14 years old teenager from Pakistan. She has been writing a blog for BBC since 2009 to support girl's education in Pakistan and to denounce Taliban's threats and terrorism that are still happening in her town Mingora, in the Swat Valley, in the north west of Pakistan.

The 9th of october 2012 Malala got shot in the head and the neck by Talibans who stopped her school bus.
She was coming back from school when a man jumped into the bus, and asked other children to identify her. He then opened fire and two other girls have been injured.
A Taliban spokes man said "We do not tolerate people like Malala speaking against us," and added that they would come for her again if she survived. 

She has been transfered to the Queen Elizabeth Hospital in Birmimgham the 15th of October to receive emergency care and she is now stable. 


The Taliban General Jihad Yar said that killing Malala was legitimate "We don't have any regret for what happened to Malala, she was becoming the symbol of western ideas and to eliminate her was the good decision to make"  

He also said that her case was not important and that "Journalists never talk about the dozens of little girls killed by American drones in Afghanistan"(Big Browser/Le monde)

What happened to Malala is very serious and I admire her for standing for her ideas and fighting for her rights even when she knew that she could die for that.
She is a girl like me, writing a blog like me , and sharing her ideas like me. The only thing that differentiate us is that I grew up in a country with Freedom of Speech and where education is authorized even mandatory until the age of 16 .
Everyone on this planet, boy or girl should have the right to go to school and educate themselves. Because we, young people are the future of this world.
Malala became the symbol of this battle for education and she has all my respect for everything she achieved.
You can find on this link Malala's posts.

BBC news report :






Sunday, 28 October 2012

Arabs don't like change?

In Kandari and Gaither's paper "Arabs, the West and PR" the authors say :
-"The words of Allah and Muhammad, without exaggeration, perhaps represent, for Muslim Arabs,the most trusted and credible sources on earth for information (...)Arabs probably will rank whatever Allah and Muhammad say as more trustworthy than whatever parents,(...)media or others would say."

-"Using verses and stories from the Koran and Sunnah could be persuasive tools for avoiding or
adopting practices and behaviors."

And "In general, Arabs resist change"

Now let's have a look at this Egyptian commercial :



Well we can see in this campaign launched by the Egyptian public service to raise awareness about birth control and contraceptive options that not at any moment religion or Allah are mentioned.

Contraception is not mentioned in the Koran as it didn't exist at the time but any kind of abortion or interfering in another‘s individual right to die or live is forbidden. Each life is sacred and blessed from birth to natural death. The Koran says that Allah is the creator of everything, only him can create life and order death.

If we follow Kandari and Gaither's statements, we would say that the majority of  Egyptians being Muslim this campaign could offend them or create negative reactions.But most egyptian friends of mine who saw the video embraced the idea, and Nafisat, my 20 years old friend from Cairo told me " I understand that some women choose this option , i wouldn't myself but I am not offended as I don't see anything against Islam or against my beliefs"

With this video we can see that Kandari and Gaither arguments are not applicable to every campaign and therefore are not consistent and researched enough to make such powerful statements