Welcome to my blog everyone ! My name is Intissar , you can find here a selection of PR campaigns and commercials for and from the Arab world , and the perspective of a 22 years old PR student on them!! I have been inspired to write about this topic after the reading of Kandari and Gaither's paper "Arabs, the West and PR". Feel free to comment and share your views! I hope you will enjoy the journey !
Showing posts with label Women. Show all posts
Showing posts with label Women. Show all posts

Friday, 9 November 2012

She is like me

Today I would like to write about a very strong and coureageous girl : Malala Yousafzai.

Malala is a 14 years old teenager from Pakistan. She has been writing a blog for BBC since 2009 to support girl's education in Pakistan and to denounce Taliban's threats and terrorism that are still happening in her town Mingora, in the Swat Valley, in the north west of Pakistan.

The 9th of october 2012 Malala got shot in the head and the neck by Talibans who stopped her school bus.
She was coming back from school when a man jumped into the bus, and asked other children to identify her. He then opened fire and two other girls have been injured.
A Taliban spokes man said "We do not tolerate people like Malala speaking against us," and added that they would come for her again if she survived. 

She has been transfered to the Queen Elizabeth Hospital in Birmimgham the 15th of October to receive emergency care and she is now stable. 


The Taliban General Jihad Yar said that killing Malala was legitimate "We don't have any regret for what happened to Malala, she was becoming the symbol of western ideas and to eliminate her was the good decision to make"  

He also said that her case was not important and that "Journalists never talk about the dozens of little girls killed by American drones in Afghanistan"(Big Browser/Le monde)

What happened to Malala is very serious and I admire her for standing for her ideas and fighting for her rights even when she knew that she could die for that.
She is a girl like me, writing a blog like me , and sharing her ideas like me. The only thing that differentiate us is that I grew up in a country with Freedom of Speech and where education is authorized even mandatory until the age of 16 .
Everyone on this planet, boy or girl should have the right to go to school and educate themselves. Because we, young people are the future of this world.
Malala became the symbol of this battle for education and she has all my respect for everything she achieved.
You can find on this link Malala's posts.

BBC news report :






Sunday, 4 November 2012

Ikea

The 1st of October 2012 , the British newspaper METRO broke the news : the new Ikea catalogue for their Saudian stores erased every women from the pictures : 





The news made a scandal and all over the world Ikea has been criticized for the decision they made.
Saudi Arabia being a muslim country heavily influenced by the Sharia ( the religious law of Islam) they don't allow women to reveal parts of their body such as their arms, legs , breast etc..And go even further in the covering as they require women (even the foreigners) to wear a Niqab
Ikea quickly reacted by apologizing  “We should have reacted to the exclusion of women from the Saudi Arabian version of the catalog since it does not align with the IKEA Group values.”
But the damage was already done. 
I personally think that erasing women models from their catalogue is indeed disrespectful to women and it is almost a denial of their existence and their importance in the society.  

But I can understand their decision as a marketing choice. The Ikea Group knew that if they would have put women in their catalogues, the Saudians wouldn't have looked through the pages during family time or with their wives or husbands and it would have affected their sales pretty strongly. They adapted their strategy to their audience, and put their financial interest first.

What do you think? Smart choice or not?